Read the address from the right.
Check this before anything else on the page. This fictional address looks like a UK shop. It isn't.
https://harbour-lane.co.uk.sale-today.shop/checkout
The padlock and https only mean the connection is encrypted. Fake sites have them too.
FTC: httpsAnyone can put a familiar name here. Everything left of the real site is decoration the owner chose.
This is the site. Start at the first single slash and read left: the last two parts, or three for endings like .co.uk and .com.au.
Six things a fake can copy.
None of these counts as a tick on your sheet, because finding one proves nothing about who runs the site.
The padlock
The FTC says https doesn’t mean a site is legitimate.
FTCA well-known logo
Fake shops copy logos and products from real brands.
NCSCA local ending
Australia’s Scamwatch warns that scammers use .com.au domains.
ScamwatchA registration number
Scamwatch warns about stolen ABNs, so check who the number belongs to.
ScamwatchThe top search result
Fake sites can rank first. Read the address before you click.
NCSCStars on its own site
Canada’s Competition Bureau warns that glowing reviews on a seller’s site could be fake.
Competition Bureau
Short on time? The scan does part of this.
Scam Finder checks the evidence it can reach about one exact website and lists what it couldn't. Use it alongside this sheet.
- The address
- The scan: Pins down the exact website and where it ends up, and checks approved threat sources. Registration age is shown as context.Still on you: Confirm it’s the site you meant to reach.
- The company
- The scan: Looks for the operator details the site states, and notes material contradictions with reliable sources.Still on you: Look it up on the register yourself.
- Contact details
- The scan: Searches the relevant pages and says when contact or refund details aren’t there.Still on you: Decide whether they hold up.
- Payment
- The scan: Flags stated terms that demand irreversible payment. It never enters checkout.Still on you: Open the payment page and look.
- Reviews elsewhere
- The scan: Keeps first-hand experiences in a separate section. They never affect the assessment.Still on you: Read independent reviews and judge them.
- The offer
- The scan: Doesn’t count a low price as a concern. A price is context at most.Still on you: Compare the price and decide.
Read the methodology, including what it won't count
Last reviewed November 2026. General guidance, not legal or financial advice.
Sources are from the UK, US, Canada and Australia, and rules differ by country. Buying from a different country? Use the register and consumer body there. Next review due February 2027.
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